Family photo of Heidi Jo Wells with husband and two kids on a Phoenix rooftop at sunset.

Hi, I’m Heidi

Former fashion exec turned memory-making mom. Around here, it’s connection, curated gifts, everyday mom style—and just enough chaos to keep it interesting.

Hi, I’m Heidi.
I used to be the girl in designer shoes closing deals in showrooms—now I’m the one wrapping a Starbucks card like it’s headed to fashion week. Occasionally Perfect is my space to share real-life style, curated gifting, and the kind of motherhood that thrives in a little chaos. Mom of two and lover of anything that makes life feel thoughtful but easy. Around here, we’re into curated but simple, cozy gifts, white tees, wrap hacks, and what to eat on a Tuesday night.
This space is for the women trying to do less but mean more. And if that sounds like you? Welcome.
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